Meta Ads - Fashion and Apparel Germany
Meta Ads for
a Fashion and Apparel E-commerce store in germany
Fashion and Apparel E-commerce store
The client is a direct-to-consumer (DTC) fashion and apparel brand operating in Germany. The company offers a wide range of clothing and accessories, targeting style-conscious shoppers who value both quality and affordability. As an ecommerce-first business, it relies heavily on digital advertising to drive sales, build brand recall, and remain competitive in a crowded online marketplace.
With seasonal sales being a core driver of revenue, the brand required a reliable paid advertising strategy to not only attract new shoppers but also re-engage past customers. The key objective was to increase online orders, improve efficiency in customer acquisition, and reduce the overall cost per purchase through a structured Meta Ads approach.
About
The brand operated in a saturated ecommerce market, where fashion shoppers were constantly exposed to competitors’ ads. This high level of competition made it difficult to stand out and maintain brand recall. Previous campaigns struggled to balance cold audience acquisition with retargeting efforts, leading to inconsistent sales performance.
In addition, the client lacked a full-funnel strategy. Most ads were focused on driving direct purchases, without warming up new audiences or nurturing consideration. This limited the effectiveness of campaigns, as cold shoppers often dropped off before converting. To scale profitably, the brand needed a funnel-based approach that combined awareness, engagement, and conversion strategies.
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Year
2024
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Client
Fashion & Apparel Germany USA
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Services
Fashion and Apparel E-commerce Store
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Project
Meta Ads
Description
To solve these challenges, I designed a multi-step Meta Ads funnel tailored to the apparel industry. The campaign began with video view campaigns to drive awareness and engage cold audiences. From there, we retargeted users who engaged with the storefront or product collections, and finally used catalog retargeting with dynamic product carousels to capture high-intent buyers. To maximize reach and efficiency, we leveraged Meta Advantage+ placements and applied A/B testing across creatives, including urgency-driven seasonal sale ads such as “Last Chance” promotions.
This structured funnel delivered strong results. With an ad spend of €24,326.65, the campaign generated 1,715 orders at a cost per purchase of €14.18. The brand achieved €115,254.73 in revenue, resulting in a highly profitable return on ad spend. The combination of catalog sales with retargeting, urgency-based creatives, and a multi-format ad mix (video, carousel, storefront) proved to be a winning strategy, significantly improving sales efficiency and scaling revenue during peak shopping periods.